Wednesday, March 30, 2011

Lean mean machine.

Inspiration: Sara Eileen on her customised Triumph Bobber.

sources 1 & 2.

Tuesday, March 29, 2011


Moments captured during our online store shoot at an art studio.
I love when fashion is so unpredictable at times, we had planned on using different white and grey backgrounds but, during a test shot in front of the ageing white walls and floorboards we went with this more raw aesthetic that made us even more excited to show you whats coming up for winter... and one word: Sofia. =)

Thursday, March 24, 2011

The Road Boots

The Road Boots drop now available exclusively in Joanie Loves ChaChi Sydney and Melbourne stores!

Grab yourselves a pair before they sell out - you will live in them this winter! xx